CRO Audits | AI CRO Documentation
AI CRO Logo
Sign Up
AI CRO Docs
DocumentationFeaturesCRO Audits

CRO Audits

Learn about AI CRO's powerful audit capabilities and how they can help improve your website's conversion rates.

Introduction

CRO (Conversion Rate Optimization) audits are at the core of AI CRO's functionality. These audits analyze your website to identify issues that may be affecting your conversion rates and provide actionable recommendations to fix them.

AI CRO uses advanced AI algorithms to evaluate your website against a comprehensive set of conversion optimization best practices, providing you with insights that would typically require a team of CRO experts.

How CRO Audits Work

AI CRO audits work by analyzing your website against a series of checkpoints, each designed to evaluate a specific aspect of your website's conversion optimization. The system takes snapshots of your pages and analyzes both the visual elements and the underlying code.

The Audit Process

When you initiate an audit, AI CRO performs the following steps:

  1. Page Snapshot: Captures a visual snapshot of your webpage
  2. Code Analysis: Analyzes the HTML, CSS, and JavaScript of your page
  3. Checkpoint Evaluation: Evaluates each selected checkpoint against your page
  4. Score Calculation: Calculates scores based on the evaluation results
  5. Recommendation Generation: Generates actionable recommendations for improvements

Checkpoints

Checkpoints are specific criteria that AI CRO uses to evaluate your website. Each checkpoint focuses on a particular aspect of conversion optimization, such as:

  • Call-to-action visibility and effectiveness
  • Form design and usability
  • Page load speed and performance
  • Mobile responsiveness
  • Trust indicators and social proof
  • Value proposition clarity
  • Navigation and user flow
  • Visual hierarchy and content structure

Understanding Audit Results

After an audit is completed, AI CRO provides detailed results for each checkpoint. These results include:

Audit Scores

Each checkpoint receives one of the following scores:

  • Excellent: The checkpoint passes with flying colors (110 points)
  • Good: The checkpoint passes but could be slightly improved (100 points)
  • Could be improved: The checkpoint has some issues that should be addressed (60 points)
  • Bad: The checkpoint fails and requires immediate attention (0 points)

Relevancy

Relevancy indicates how important a checkpoint is for your specific website type. Relevancy is rated as:

  • High: Very important for your website type (1.5x multiplier)
  • Medium: Moderately important for your website type (1.0x multiplier)
  • Low: Less important for your website type (0.5x multiplier)

Impact

Impact indicates how much a checkpoint can affect your conversion rates. Impact is rated as:

  • High: Can significantly impact conversion rates (1.5x multiplier)
  • Medium: Can moderately impact conversion rates (1.0x multiplier)
  • Low: Has a smaller impact on conversion rates (0.5x multiplier)

Recommendations

For each checkpoint that doesn't receive an "Excellent" score, AI CRO provides actionable recommendations to improve your website. These recommendations are specific to your website and include:

  • A clear explanation of the issue
  • Why it's important to fix
  • How to fix it
  • The expected impact on your conversion rate

Best Practices

To get the most out of AI CRO audits, follow these best practices:

  • Run regular audits: Conversion optimization is an ongoing process, not a one-time task
  • Prioritize high-impact issues: Focus on fixing issues with high relevancy and impact first
  • Test changes: After implementing recommendations, run A/B tests to verify improvements
  • Audit different page types: Run audits on different types of pages (homepage, product pages, checkout pages, etc.)
  • Compare device performance: Pay attention to differences between desktop and mobile scores