AI Scoring | AI CRO Documentation
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AI Scoring

Understand how AI CRO scores your website and what those scores mean for your conversion optimization efforts.

Introduction

AI CRO's scoring system provides a quantitative measure of your website's conversion optimization performance. These scores help you understand how well your website is optimized for conversions and identify areas for improvement.

The scoring system is designed to be comprehensive, taking into account multiple factors that affect conversion rates, and to provide actionable insights that can guide your optimization efforts.

The AI Scoring System

AI CRO uses a sophisticated scoring system that evaluates your website against a comprehensive set of conversion optimization best practices. The system calculates scores based on the results of your CRO audits.

Score Calculation

AI CRO calculates scores using a weighted formula that takes into account three key factors:

  1. Audit Score: The result of each checkpoint evaluation
  2. Relevancy: How important a checkpoint is for your specific website type
  3. Impact: How much a checkpoint can affect your conversion rates

The formula for calculating scores is:

Score = AuditScore × RelevancyMultiplier × ImpactMultiplier

Where:

  • AuditScore: Excellent (110 points), Good (100 points), Could be improved (60 points), Bad (0 points)
  • RelevancyMultiplier: High (1.5x), Medium (1.0x), Low (0.5x)
  • ImpactMultiplier: High (1.5x), Medium (1.0x), Low (0.5x)

The final score is the average of all weighted checkpoint scores, capped at 100 points.

Score Factors

The three factors that contribute to your score are:

  • Audit Score: This is the raw score assigned to each checkpoint based on how well your website meets the criteria. Scores range from "Excellent" (110 points) to "Bad" (0 points).
  • Relevancy: This indicates how important a checkpoint is for your specific website type. For example, e-commerce sites have different priorities than lead generation sites.
  • Impact: This indicates how much a checkpoint can affect your conversion rates. Some issues have a bigger impact on conversions than others.

Interpreting Your Scores

AI CRO provides several types of scores to help you understand your website's performance:

Overall Score

The overall score is a number from 0 to 100 that represents your website's overall conversion optimization performance. This score is calculated as the weighted average of all completed checkpoint scores.

Score ranges can be interpreted as follows:

  • 90-100: Excellent - Your website is very well optimized for conversions
  • 70-89: Good - Your website is well optimized but has room for improvement
  • 50-69: Average - Your website has significant room for improvement
  • 0-49: Poor - Your website needs substantial optimization work

Device-Specific Scores

AI CRO also provides separate scores for desktop and mobile devices. These scores help you understand how well your website is optimized for different devices and identify device-specific issues.

A significant difference between desktop and mobile scores often indicates responsive design issues or mobile-specific problems that need to be addressed.

Benchmarking

AI CRO provides benchmarking capabilities that allow you to compare your website's performance to other websites of the same type. This helps you understand how your website stacks up against the competition.

The benchmarking system calculates a percentile score that indicates what percentage of similar websites have lower scores than yours. For example, a percentile score of 75% means your website performs better than 75% of similar websites.

Improving Your Scores

To improve your scores, focus on addressing the issues identified in your audit results, starting with those that have:

  1. Bad audit scores (0 points)
  2. High relevancy (1.5x multiplier)
  3. High impact (1.5x multiplier)

These issues have the biggest negative impact on your overall score and fixing them will yield the greatest improvements.

Best Practices

To get the most out of AI CRO's scoring system, follow these best practices:

  • Focus on trends: Look at how your scores change over time rather than fixating on absolute values
  • Prioritize high-impact issues: Address issues with bad scores and high relevancy/impact first
  • Balance desktop and mobile: Ensure both device types are well-optimized
  • Use benchmarking: Compare your scores to similar websites to set realistic goals
  • Rerun audits: After making changes, rerun audits to see if your scores improve